Local Search Intel Toolbox
Update: Local Search Intel Toolbox has been discontinued. Power Leads Pro is one of a few remaining Local SEO software that is still being updated (a complete necessity for anything Google Places related). Power Leads Pro is definitely the best among the various Local SEO software anyway. CLICK HERE to read my review and feel free to leave a comment.
I was one of the first buyers of LSI(Local Search Intel) when Martin put up the WSO. I was immediately impressed with the software and saw many opportunities to use it in my marketing.
As some of you know, I primarily use direct mail to market my consulting services and the primary service I offer is localized SEO. I guess I am what some of you call an Offliner, though I prefer to think of myself as a Marketing Consultant.
I’ve been using LSI for close to a while now and have used it for two extensive campaigns. With LSI I can target a range of industries and locale’s to quickly build a highly targeted prospect list. Once you’ve built your list you can export the data to a CSV file for merging.
So how do I use this tool? Well, I ran a campaign this week mailing to Accountants, CPA’s, Book Keepers and Tax Prep companies that were listed in positions 8 to 24 in 15 surrounding cities and towns. In less than 15 minutes, I had a list of 240 prospects that I could send a “Last minute, emergency tax season marketing” package.
Not only did I have a great prospect list, but I had an analysis of the top 7 in each city. I knew exactly where they had gotten their citations, how many reviews they had, how many photos, videos… Everything about the top 7 so I can move my new clients into their position.
Martin has been great about issuing updates and adding new features. With the update yesterday I can now extract full ZIP+4 mailing addresses for CAS certification on my larger mailings.
In no time LSI has become one of the most important tools in my toolbox.
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